Helping growing businesses find clarity in their marketing, identify opportunities for growth, and create a focused strategy for what to do next.
Marketing That Moves Your Businesses Forward
When Everything is Moving, but Nothing Feels Clear
As your business grows, it gets harder to see what's actually driving results and what's just keeping you busy.
You have marketing in place. You've tried things. Maybe you've run ads, hired help, or managed it yourself. But without a strategic read on what the data is actually telling you, it's hard to know:
What's working and what's just producing activity
Why certain channels or campaigns aren't converting
Where the real gaps are and which ones matter most
You're getting clients but not consistently the right ones, and you're not sure why or how to change it
What to stop, what to fix, and what to double down on
That's not a marketing problem. That's an analysis problem. And that's exactly where I come in.
What I Evaluate
I don't come in to rebuild or take over. I go into the data, review what's happening across your marketing, and give you a clear, objective read on where performance stands and what it's telling you about your business.
Here's what I look at:
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How your business is positioned, who it's actually attracting, and whether your messaging is reaching the right clients-not just any clients
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Whether your channels and targeting are reaching the audience segments most valuable to your business or leaving them on the table
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Where friction is preventing people from taking the next step with you
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Whether your campaigns are converting or just filling inboxes
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What your paid efforts are actually producing relative to what you're spending
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What the numbers are really telling you about growth. This is the area most businesses overlook, and where I go deepest
I work within what already exists.
Most businesses don't need more activity-they need someone who can step back, read the full picture, and tell them what it actually means.
That means identifying what's working, what's creating drag, and what to fix. But it also means spotting what's possible — the opportunity hiding in the data, the audience segment being overlooked, the service or channel that could change the trajectory of the business entirely. Sometimes the most valuable thing I find isn't a problem. It's a door that's been there the whole time and nobody noticed it.
I bring 16+ years of enterprise marketing experience, which means I see the full picture faster and know exactly where to focus. Pattern recognition. That's what I bring.
Ways We Work Together
Based on what you need right now.
You don't need a full audit. You need an experienced outside perspective on something specific-a campaign that's underperforming, a channel decision, a strategy question, or a challenge you're trying to work through.
We talk through what's happening, I give you my read, and you leave with clarity and a clear next step.
→ Best for: founders who need expert strategic input without a full commitment
Book HERE
You have marketing in place but one area isn't working the way it should. Maybe your Meta ads aren't bringing in new customers. Maybe your email open rates are dropping. Maybe your social presence feels active but isn't converting.
I go into that one area reviewing the data, the strategy, and the execution and tell you exactly what's happening and what to fix.
Areas include: Social Media · Email Marketing · Paid Advertising · Website & Conversion · Customer Journey · Brand Messaging
→ Best for: businesses with active marketing who need a clear diagnosis on one specific channel
A comprehensive review of your brand, marketing ecosystem, customer journey, advertising, and data — to identify what's working, what's misaligned, and where the biggest growth opportunities are.
You get a complete strategic roadmap: what to fix, what to prioritize, and what to focus on over the next 90 days.
What you receive: Key findings · Strategic roadmap · Gap analysis · 30/60/90-day recommendations · KPI guidance
→ Best for: growth-stage businesses that need a full strategic read before investing further
For clients who've completed an Audit + Roadmap and want a structured quarterly reset to review progress, reassess priorities, and stay aligned as things shift.
This isn't ongoing management. It's a focused strategic check-in each quarter.
→ Only available after completing an Audit & Roadmap.
Pricing is a base rate and adjusted based on scope, business size, and complexity.
Who is This For?
This is for you if…
✓ You have marketing in place but can't clearly connect it to results
✓ You run ads, hired help, or invested in a channel and aren't sure it's working
✓ You want an objective outside read, not more execution
✓ You’re ready to act on clear recommendations
Who This is Not For?
This is not for you if…
You’re looking for full done-for-you marketing or execution
You need ongoing, day-to-day marketing management
You want someone to run your marketing for you instead of guiding strategy
You’re not in a place to implement or act on strategic recommendations
This is for business owners who want to stay in control and make better decisions with a clearer picture in front of them.
How We Work
Client Reviews
About Me
For 16+ years, I’ve worked at the intersection of strategy and execution across agency, media and corporate marketing. From agency teams at Deutsch LA and MediaCom to my time at Cox Automotive, I’ve helped shape and execute marketing strategies for brands including Kelley Blue Book, Autotrader, Mazda, Warner Bros. and others—working across digital, social, media, video, web and more.
In 2025, I took that experience into consulting, working closely with founders and growing businesses. It gave me a different perspective on marketing and a chance to see firsthand what businesses really need to grow. What I learned quickly was that most businesses don't need more marketing—they need more clarity. They need to understand what's working, what's not, and where to focus their time, budget and energy.
That experience shaped BNL and how I work today.
What BNL Stands For
BUILD — Build a strong foundation, from your brand and positioning to the marketing strategy behind it.
NURTURE — Nurture the relationships, experiences and communities that turn attention into connection and customers.
LEAD — Lead with intention, make smarter decisions and create marketing that moves your business forward.
Today, I help founders and business owners connect strategy, marketing, customer experience and performance into clear, actionable direction. I bring the strategic thinking, client leadership and execution experience of larger marketing environments, combined with the perspective that comes from working directly with growing businesses.
Outside of BNL, I'm a mom of two boys and happiest when we're outside—camping in our van, mountain biking, gravel riding, hiking, or running between their many sports fields.
You don't need more marketing. You need the right marketing.
BNL helps you identify what's working, what's getting in the way and where to focus next so your marketing has a purpose behind it. Lets get you started today!